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Search results for “in-game advertising”
Google: time for the travel industry to see through its do-no-evil mantra
06/30/2016
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9:09:40 AM
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Google might pose the biggest long-term threat to the profitability and growth of airlines, hoteliers and travel intermediaries that they have ever seen.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Caissa joins HNA investment companies in RMB 1.2 billion LeSports funding
03/17/2016
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11:13:15 AM
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Caissa Touristic plans to inject RMB 600 million in Jiaxing Fund and become a limited partner of the fund set up by investment subsidiaries of HNA Group. The fund plans to invest RMB 1.2 billion on funding sport shows online service LeSports.
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Expedia invests in Alice, the hotel mobile tech startup
12/10/2015
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11:43:25 AM
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New York startup Alice, the maker of a hotel operations platform, has received a “significant” — but unspecified — minority investment from Expedia Inc.
Traveling in China sucks? Try the VR experience instead
09/06/2015
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10:41:21 PM
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Tourism to be another sector that can create commercial value for virtual reality technology as Chinese tourists complain of overpriced dissapointing attractions.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015
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10:32:40 AM
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WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Driver in China reveals common tricks used to scam Uber
06/29/2015
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3:18:47 PM
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Chinese drivers have figured out how to cash in on Uber’s largesse by tricking Uber into paying out cash for phantom trips.
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